In 2003, just before the U.K. Toy Fair, toy manufacturing company FEVA secured the rights to license the Totally Spies “action dolls.” [1] This acquisition was a coup for the small English company, which sold out its first run of the figures based on the three teen heroines. That these dolls sold out is clearly … Continue reading Toys and Grrls: Comparing Figures in the Merchandising of Television’s Action Heroine – Miranda J. Banks