Abstract This paper aims at filling the vacuum in the mobile content literature addressing the following two macro-topics: the identification, classification and assessment of problems and inhibitor factors thwarting players involved in the mobile content market in the U.S.; second, the analysis of drivers that companies along the mobile content value chain may harness for … Continue reading Mobile Content Market: an Exploratory Analysis of Problems and Drivers in the U.S. – Giuseppe Bonometti, Raffaello Balocco, Peter Chu, Shiv Prabhu, Rajit Gadh