Abstract: While scholars have paid much attention to YouTube in a Web 2.0 environment, the YouTube blockbuster is yet to be discussed as part of this convergence culture. It differs from transmedia storytelling in that no single company owns or controls the characters or concepts. Once users have elevated videos with rich narrative qualities to … Continue reading Blockbusters for the YouTube Generation: A new product of convergence culture – Kristy Hess and Lisa Waller